Speak and be


Deciding how a message is best delivered is part of the process of making sure that it is effective.

The nature of the message itself will usually help to decide what channels, materials or assets are best suited to the challenge.

McCallan offers all the services you would expect, and perhaps some you wouldn’t. We also provide strategic advice on which of these services will best meet your needs.


We respect client confidentiality, so we don’t show detailed examples of our work on our website. With client permission we will happily show you examples of projects we have completed – just ask!

If what you are looking for isn’t listed, just ask; we’ll tell you if we don’t do it, and might be able to recommend someone who does.

  • Original creative concepts
  • Campaign imagery and logos
  • Brand development
  • Branding guidelines
  • Photography
  • Infographics
  • Motion graphics
  • Animation
  • Film
  • Copywriting/medical writing
  • Sales-aids
  • Websites
  • Apps
  • E-bulletins
  • Online advertising
  • E-bulletins
  • Mailings
  • Print and fulfilment
  • Leaflet drops
  • Mechanism of action animations
  • Anatomical models
  • MEGS specific mailing campaigns
  • Patient education materials
  • Specialist medical textbooks and tailored journal content
  • Medical calculators
  • Specialist accredited learning for healthcare professionals
  • Medical examination revision support
  • Training manuals for internal staff
  • Bespoke online training modules for HCPs in all disease areas
  • 3D sales aids
  • Mechanism of action models
  • Simulator models
  • Design and manufacture of bags and containers